Recently Adapptor and Hatchd were engaged to help in an incredibly exciting opportunity for an app that is unique and fulfils a real need.
Have you ever needed to know your blood type, but couldn’t remember it? Or needed to remember the date of that broken arm when you were young? Or what about remembering when your child was vaccinated?
Each time you’ll find yourself rummaging through paperwork in the home office, or digging back through old calendar entries, when really all you needed was a simple mobile app.
Several months ago HBF approached Adapptor and Hatchd with a request to build just this type of app. They asked us to have a look at the market, determine if there was a need, and then design something that would work on a smartphone to help their members.
When we’re engaged in such an opportunity, we like to consider a range of requirements and we spend a a good deal of time ensuring we have these key factors covered.
First and foremost the app needs to be useful. Even a game serves a function — providing a challenge that makes for an enjoyable experience — but most apps aren’t games and must meet some need. Ideally the app serves a need on a regular basis and people return to use the app often.
Secondly, like a game, an app should be enjoyable to use. It’s often not obvious what makes the experience enjoyable, and that can be part of its beauty. An app should flow, like a game and a good deal of attention should be spent on ensuring that the app works well for users. Part of this means it needs to be easy to use.
Fortunately for us, HBF had already considered the first factor (the utility) and we could focus on the app’s flow. Our team spent hours locked in a room working on the key features and trying to understand how the app would work. Our top priorities were making it simple, intuitive, yet also very powerful.
This can often mean reducing the number of features, and consolidating the top level categories. In this case we managed to distill the app down to profiles, events and search. We considered how we could make it simple to use, and yet still be powerful. We ended up recommending that the main event interface be a list, in reverse chronological order; something we’ve become very accustomed to with weblogs, photo streams, and apps like Twitter and Facebook. A long list of individual events that can easily be filtered makes a lot of sense on a small device. The app also needed to explain itself quickly to a user. Adding buttons to the main view provided a quick way to add an array of health events with only a few presses.
We think that, along with HBF, we’ve helped create an incredibly useful app. So if you’re a HBF member be sure to head over to the App Store and grab yourself a copy. (Android version coming soon). Remember, you’ll need your myHBF login details to create your very own Pocket Health account.
Let us know how you go. We’d love to hear what you think.